Attention is a real-time sales coaching and CRM automation tool that works during live calls. The most relevant alternatives depend on your situation: CerebroEcho for private, in-ear audio suggestions with no desktop install; Clari Copilot (formerly Wingman) for battle-card coaching inside a full revenue platform; Avoma for meeting intelligence plus lightweight coaching with published per-seat pricing; and Gong for post-call analytics at the team level.
No tool does everything. This page describes each option honestly (what it actually does, who it's genuinely suited for, and what it costs) so you can match it to your real situation.
Five tools targeting real-time or near-real-time sales call support. Pricing reflects publicly available information as of September 2026.
| Tool | Best for | Coaching delivery | Pricing |
|---|---|---|---|
| Attention | Real-time battle cards + automated CRM updates after the call | On-screen prompts during the call |
Not publicly listed
Contact sales for a demo and quote
|
| CerebroEcho | Private, in-ear AI suggestions during live browser calls. Nothing to install | Audio whisper to your earbuds only (~1.5s latency) |
From $14.99/mo
Free · Entry · Pro · Power: publicly listed, cancel anytime
|
| Clari Copilot | Real-time battle cards + deal intelligence within the Clari revenue platform | On-screen prompts; integrates with Zoom and Teams |
Not publicly listed
Enterprise suite; part of Clari's full platform
|
| Avoma | Meeting transcription, notes, and lightweight coaching feedback with CRM sync | Post-meeting coaching feedback; some live note-taking |
Published per-seat pricing
Multiple tiers; verify current rates at avoma.com
|
| Gong | Post-call analytics and deal intelligence across a whole sales team | Post-call analysis only (not real-time during the call) |
Enterprise: not publicly listed
Mid-market and above; contact for a quote
|
Competitor data based on publicly available information as of September 2026. CerebroEcho facts are verified product capabilities. Features and pricing can change, verify directly with each vendor before purchasing.
Understanding Attention's actual feature set helps clarify which alternative is the right fit for your situation.
Attention integrates with Zoom and other video conferencing platforms to surface in-call coaching prompts (battle cards, suggested talk tracks, and objection-handling cues) while a sales call is happening. After the call, it automates CRM hygiene: automatically logging notes, next steps, and call summaries to Salesforce or HubSpot without manual data entry.
That CRM automation is genuinely useful for reps who spend significant time on admin after every call. The in-call coaching surfaces cues on your screen as a visible overlay.
Where Attention typically has limitations:
There is no pricing page. Getting a quote requires a demo call with their sales team, a friction point for individual reps and smaller teams evaluating options.
Coaching cues appear visually on your screen. In a video call where your screen may be visible, your counterpart could see the interface or notice you glancing at it.
Attention is positioned primarily for teams, not solo reps or solopreneurs. Individual users looking for a personal tool without a team account may find the fit awkward.
The post-call automation that differentiates Attention requires Salesforce or HubSpot. If you don't use those tools, much of the platform's value proposition doesn't apply.
If those gaps describe your situation (you want transparent pricing, audio-only coaching that stays private, or a tool that works without CRM integration), the alternatives below are worth comparing.
What each product actually does, who it's genuinely best suited for, and where it has real limitations.
CerebroEcho listens to your live browser call through the Chrome or Edge tab and whispers a suggested response directly to your earbuds. There is nothing to install, no desktop agent, no Zoom plugin. It works with the browser-based versions of Zoom, Google Meet, and Microsoft Teams. When the other party says something, CerebroEcho processes it and delivers a suggested response in approximately 1.5 seconds.
The coaching arrives as audio that only you hear. Your counterpart hears nothing from the tool. No raw call audio is stored. An optional Ghost Mode saves no transcript or summary.
Best for: Individual sales reps, solopreneurs, and professionals who want private in-call support without a desktop install or CRM requirement. Pricing is publicly listed and starts at $14.99/month. No sales call required to see what you'd pay.
Honest limitation: CerebroEcho focuses on in-call coaching and does not automate post-call CRM updates. If automated Salesforce or HubSpot logging is the primary thing you need from Attention, this is not a direct replacement for that feature.
Clari Copilot (formerly Wingman, acquired by Clari in 2023) is the most feature-comparable alternative to Attention for teams that want both live coaching and deal intelligence. It surfaces battle cards and talk-track cues during a live call based on what is said, and connects call-level data to Clari's broader revenue platform for pipeline analysis and deal risk scoring.
Best for: Revenue teams already using or evaluating Clari for pipeline management who want in-call coaching integrated into the same platform. The combined Clari + Copilot stack competes directly with Gong and Attention at the enterprise level.
Honest limitation: Pricing is enterprise and not publicly listed. It is most useful when you are buying into the broader Clari revenue platform, as a standalone coaching tool, there are cheaper options. Coaching cues appear on-screen, similar to Attention.
Avoma is positioned primarily as an AI meeting assistant. It records and transcribes calls, takes structured notes, syncs highlights to your CRM, and provides post-meeting coaching feedback on how the conversation went. It offers more published pricing transparency than Attention or Clari Copilot, making it easier to evaluate before talking to sales.
Best for: Teams that spend a lot of time on follow-up admin (manual note-taking, call summaries, and CRM updates) and want that automated with some coaching feedback layered on top. Avoma is a reasonable option if comprehensive meeting intelligence is the priority over real-time in-call suggestions.
Honest limitation: Avoma's core strength is post-call, notes, transcription, and analysis after the call ends. Real-time in-call suggestions are not its primary focus, so if immediate live coaching is what you need, this is a different category of tool.
Gong is included here for completeness because many buyers searching for Attention alternatives are comparing across the broader revenue intelligence category. Gong records and transcribes every call, then runs analysis across your entire team's conversations, surfacing deal risk, rep coaching opportunities, and competitive intelligence from call patterns over time.
Best for: Sales managers and revenue operations teams at mid-market and enterprise companies who need team-wide visibility into call quality and deal health. Gong is the dominant platform in this category.
Honest limitation: Gong does not provide real-time suggestions during a live call, analysis happens after the call ends. If what you actually need is in-call support in the moment, Gong does not solve that problem. It is also enterprise-priced with no publicly listed rates.
The only tool on this list with fully published pricing you can evaluate without a sales call.
CerebroEcho is designed for individual reps, solopreneurs, and professionals who do their calls in a browser tab and want private coaching support they can start using today. There is no enterprise contract, no minimum team size, and no desktop install. Pricing is transparent:
You can cancel any plan at any time. Verify current plan details at cerebroecho.com/app.
No install, no plugin, no screen overlay: coaching arrives as audio, not text on a screen.
The core difference between CerebroEcho and screen-based coaching tools like Attention or Clari Copilot is the delivery format. On-screen coaching means the suggested response appears as text you read while still talking. You are managing your screen and your words at the same time. CerebroEcho coaches you through your earbuds instead.
Here is the sequence on a real call:
CerebroEcho works with the browser-based versions of Zoom, Google Meet, and Microsoft Teams running in Chrome or Edge. It does not require a desktop app or any browser extension beyond the standard site access.
~1.5 second response latency is the typical measured value on a standard broadband connection. Actual latency varies with network conditions and call complexity.
The best alternative depends on what you need. For private, in-ear audio suggestions delivered during a live call with nothing to install, CerebroEcho is the closest substitute. It works in the browser tab, requires no Zoom plugin, and plans start at $14.99/month. For real-time battle cards with post-call CRM automation similar to Attention's feature set, Clari Copilot (formerly Wingman) is the main enterprise-grade option. For a broader meeting-intelligence platform that includes lightweight coaching plus notes and transcription, Avoma covers a wider surface at published per-seat pricing.
Attention integrates with Zoom and other video conferencing platforms to surface in-call battle cards and suggested responses during a live sales conversation. It also automates post-call CRM updates to Salesforce and HubSpot. Its limitations: pricing is not publicly listed (you must contact sales for a quote), the coaching cues appear on-screen rather than through audio, and the platform is positioned primarily for team deployments rather than individual reps.
Yes. CerebroEcho runs entirely in the Chrome or Edge browser tab. No desktop agent, no Zoom plugin, and nothing to install. It captures audio directly from the browser tab where your call is running (the browser-based version of Zoom, Google Meet, or Microsoft Teams), processes what is said, and delivers a suggested response to your earbuds within about 1.5 seconds. Your counterpart hears nothing from the tool.
CerebroEcho publishes its pricing: Free (limited monthly usage, no card required), Entry at $14.99/month, Pro at $39.99/month, and Power at $69.99/month. Attention does not publish pricing publicly and requires a sales conversation to get a quote, typical positioning suggests team or seat-based contracts for SMB and mid-market customers. For individual reps or solopreneurs who do not need CRM automation, CerebroEcho's per-seat pricing is significantly lower and immediately accessible.
Yes. CerebroEcho whispers AI suggestions only to you through your earbuds. Your prospect hears nothing from the tool, and no raw audio is stored. There is also an optional Ghost Mode that saves no transcript or summary. Screen-based coaching tools like Attention or Clari Copilot surface cues visually on your screen; if your screen is visible to the other party during a video call, they may see the interface. Recording-consent laws vary by jurisdiction, you are responsible for understanding and following the rules in your location before any recording takes place.
More pages that might help you evaluate your options.
CerebroEcho works in your browser tab. No install, no Zoom plugin, no sales call. Start free and hear the difference.